Thank you for all the incredibly hard work you and the EPC have done on this. The action plan is remarkably comprehensive. It is very inspiring.
I hope you don’t mind my sending this directly to you. I wanted to express one concern I have. The current action plan uses the language of “educate”, “promote” and “encourage”, all of which are certainly necessary. I am concerned , however, that the changes should not be presented as optional and encouraged, but as necessary and expected. I think this would change the tone of the document and how it’s interpreted by the citizens.
The necessary changes then can only be brought about through incentives (monetary) and penalties. Americans will not stop driving unless it’s too expensive or difficult. They will not use less electricity unless it costs too much, and they will not make less trash unless it’s they’re fined for not recycling or paid to compost.
I’m curious what you think of this, as I’m sure you’ve all talked it over for countless hours.
Thanks so much,